F8 Developer Conference 2017
In 2017, at the F8 Developers Conference, Facebook Messenger launched their automated assistant, M, that recognizes when people are doing specific tasks and offers suggestions during conversations. At F8, they announced the M and delivery.com integration that allows users to order food without leaving Facebook Messenger, detecting when you and your friends are chatting about food, and suggest placing an order through delivery.com.
I conducted various user tests and studies to help direct the Messenger team on the best possible outcome for our integration. We were able to fine tune the user experience and unify the user interface to improve overall conversion rates. This channel provided us with a platform for new users, which challenged us to communicate nimbly and market smartly.